IS COFFEE AN IMPORTANT PART OF YOUR DAY?
If you’re a serious coffee drinker like me, then you understand how important it is to have good coffee anytime you want it or need it. It took me years to understand what went into making a good coffee and to appreciate all the subtle differences you can find in coffee beans from around the world.
Good beans paired with the right roasting method can equal an amazing cup of coffee. And while it seems like a simple task, just like a fine wine needs a highly trained vinter, you need a coffee master skilled at roasting and blending beans for the optimal flavor profile.
In fact, we talk about coffee beans the same way we talk about wine grapes, referring to the varieties as varietals. Different varieties have distinct flavors, body (mouthfeel), and other characteristics. The amount of acidity, bitterness (or sweetness), as well as differing amounts of caffeine all, make up the complex flavors that we have come to enjoy and expect in a good cup of coffee.
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WHERE DO YOU FIND GOOD COFFEE?
I have traveled the world enjoying different types of coffee everywhere I go. Just as I sample local craft beers during my travels I also look for local coffee roasters. But to be able to taste and understand the differences in coffee, you need to start with a good baseline. A quality cup of coffee on which to judge all others by. And this is why I drink Peet’s coffee in my home.
Peet’s has been roasting coffee for more than 50 years and understands good coffee and its importance. It all started on Vine and Walnut Streets in Berkeley, CA where Alfred Peet opened his first shop in 1966 with one goal, to make coffee, unlike anything America had tasted before. Today, they abide by his exacting standards to deliver the richest, most flavorful cup, using only the world’s finest beans, hand roasting in small batches, and never compromising on freshness.
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